I recently got a chance to meet and interact with Yuvraj Singh and if you’re already following me on Instagram and Facebook you must have seen all the videos (and if you are not then what are you even doing with your life?! JK 😛 ) Anyhoo I was invited to the launch of his brand YWC in collaboration with Jabong.
At this interactive launch brunch party, Yuvraj unveiled the latest collection from his brand YWC – athleisure and sports lifestyle. Being a Yuvi fan and admirer of his strength and his fight against cancer, getting a chance to interact with him for about the essence of his brand, his outlook behind his clothing line and his personal style, I literally was flabbergasted!
To find more about the brand launch and Yuvraj’s clothing you can go through the press release below and the pictures!
YWC is Yuvraj’s own label and is an offset of his foundation ‘YouWeCan’ – an NGO dedicated towards working for cancer-related causes, funding education for cancer surviving kids and much more. Yuvraj launched the first look of YWC collection with Gunjan Soni, Head of Jabong and Rahul Taneja, Chief Business Officer, Jabong.
Speaking at the event, Yuvraj Singh, owner of You We Can Ventures said,”YWC is built around the ethos –Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties. I am sure YWC will continue to reach a wider sect through its association with Jabong.”
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About today ⚡💕 At the brand launch of #YouWeCan with fellow bloggers & Yuvi!! 😍😍❤💕 . . #BeYou #fashionblogger #beautyblogger #fashionblog #all_shots #love #igers #photooftheday #picoftheday #instagood #fitfam #hot #youtuber #tweegram #amazing #delhi #girl #kerala #bangalore #goa #pune #mumbai #kolkata #yuvi #yuvrajsingh #indianblogger #indianfashionblogger @jabongindia @youwecan
Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.
Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.
Inspired by the life of Yuvraj Singh, who lived his dream and made his country proud, dared to dream again in his battle with cancer and inspired millions through his comeback is born the brand YWC. The brand is Yuvraj Singh’s own label and is an offset of his foundation ‘YouWeCan’ – An NGO dedicated towards working for cancer related causes, funding education for cancer surviving kids and much more and therefore a percentage of revenue from all YWC sales goes toward funding the foundation and enabling it to carry out its good work sustainably. Conceptualized around the ethos Live, Dare and Inspire YWC is a sports lifestyle brand that represents all individuals who fight despite insurmountable odds, give people courage and make fighters of us all.
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